Every other social media service is designed to never end. This one ends in six months.
You do good work every day and almost none of it gets seen. We spend six months teaching one person in your business to fix that, on one platform. After that it runs without us.
You run your page. We teach you how.
Most social media help works the same way. You pay a monthly fee, someone posts things that could be about any business anywhere, and if you stop paying the page goes quiet inside a week. You were renting it.
We do this the other way around. Over six months we teach one person in your business to run one platform well — you, or whoever you put forward. We sit with you for the technical setup. We work out what’s worth posting. Then we spend most of the remaining time on the thing that decides whether any of this works, which is whether you’re still doing it in month four, once it stops being new.
Then the program ends. You keep the accounts, and you know how to use them.
Why we only do one platform.
Most businesses that try to be on four platforms end up with four dead accounts. It’s the most common way this fails, and it fails early, usually around the second month when keeping up with all of them stops being possible.
So we pick one. Around here that’s usually Facebook, because that’s where East Tennessee is. If your customers are on Instagram, we go there instead. We can talk about adding a second one after the six months, though the honest answer is usually not yet.
We start close, and back away on purpose.
The first four months are two sessions each, ninety minutes apiece. We work in the room rather than present at you, so you’ll be the one at the keyboard for most of it. In months five and six we drop to one session a month, because by then you shouldn’t need us as often.
Between sessions you post and we read. Every post gets a look and one note. If you get stuck during the week, text us. What we won’t do is take the keyboard, because then you haven’t learned anything.
Months one through four, twice a month
Month 1. Get control of the accounts
Passwords, admin access, page settings, the business account nobody can log into anymore. We sort it out with you until you can post from your phone without asking anyone for help. Your first post goes up in the second week. It won’t be a good post, and that’s fine.
Month 2. Decide what it’s for
Who’s reading, what your business has to say that it won’t run out of, and how often you can post without resenting it. You leave with a one-page plan and a posting schedule. We’ll push you toward a slower one than you think you want.
Month 3. Collect material as you work
The hard part of posting isn’t the writing, it’s having something to write about. This month is mostly photos: when to take them, what to take them of, and where they go so they don’t get lost on somebody’s phone. By the end there’s one shared folder that fills up without anyone being reminded.
Month 4. Write it the way you’d say it
Most people freeze up because they’re trying to sound like a business. We work on writing the way you talk, which is both faster and better. Then in one sitting you build and schedule two weeks of posts, with us in the room and not touching anything.
Months five and six, once a month
Month 5. Cut the time it takes
We set up a couple of things that take the work out of posting. A way to capture an idea when you have it, and a way to get from that idea to a draft without staring at a blank screen. Which tools we use depends on how you already work. Some of it is AI, and part of the month is knowing where it helps and where it starts making things up.
Month 6. Set it up to keep running
We write the routine down, get it on your calendar, and plan out the next ninety days so you’re not starting from scratch in month seven. The accounts and passwords stay in your hands. After that we check in every few months to see how it’s holding up, and if it has slipped, we help you pick it back up.
Nobody can fake twenty years of doing this.
Your competitors’ feeds are about to fill up with content nobody wrote about work nobody did. Readers can tell, even when they can’t say why. Something about it reads secondhand.
You have the part that can’t be copied. The job that went sideways and what you did about it. The customer who still calls you by your first name. The reason you do it this way instead of the cheap way. None of that has to be invented. It has to get out of your head and onto a page, which is most of what the six months is for.
We’ll teach you to use AI on the transcribing and the typing. The line we draw is anything that involves making something up.
You, or someone on your team.
The owner doesn’t have to be the one who does this, and often shouldn’t be. What it takes is somebody who works there, is willing to be in the posts, and can sit down with us twice a month. Owner, spouse, office manager, or the youngest person in the building who’s already good at this. Any of them works.
What we need from you is work worth showing and one person who’ll do it. If we don’t think that’s there, we’ll say so before you’ve paid us anything.
$250 a month for six months, and then it stops.
$250 × 6 months — $1,500 total, billed monthly. No contract.
If it isn’t working you can stop, and everything we’ve set up so far stays yours.
That covers the sessions, the notes on your posts, and the text line in between. An agency would charge more than this every month, and keep charging it.
And what we won’t do.
- We won’t post for you. Not even when you’re busy. Especially not then.
- We won’t promise you leads. Anyone who does is guessing.
- We won’t put you on five platforms.
- We won’t lock you into a contract.
- We won’t let AI write your story for you.
What month seven looks like.
Somebody in your building finishes a job on a Tuesday, takes a picture of it, and puts it up with two sentences in their own words. It takes them a couple of minutes and no particular effort. We’re not in the room, and nobody is paying us.
Ready to own it?
Tell us about your business. The first conversation is free, and if this isn’t the right fit, we’ll say so.